City of London Identity

I have looked at some peoples responses to the D&AD brief to brand London. This is one that I found on Behance and think is interesting. It has a lot of content, and is great insight into possible ranges of promotional material that I could incorporate into my own project. It has also given me an idea of how some people view the city as a brand.

 

http://www.behance.net/gallery/City-of-London-new-identity-concept/3758408