I have been looking at the Geocaching website to influence my Secret London brief. It is a treasure hunting game that uses GPS. I think that I can take influence from how Geocaching is promoted, yet keeps its exclusivity and a secret element.
The Game
Geocaching is a real-world, outdoor treasure hunting game
using GPS-enabled devices. Participants navigate to a specific set of
GPS coordinates and then attempt to find the geocache (container) hidden
at that location.
Geocaching logo and label.
Geocaching iphine app.
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