Some brief information on the new developed logo for Lola&Grace.
HP created a bespoke typeface and illustration style for the identity, which uses a white, black and berry colour palette.
The retail interiors will reflect the brand colours, and feature a central ‘island’ displaying the key products in the range. JHP created bespoke ‘hopper’ display units for the jewellery, which are shown in the middle of the space with a glitter disco ball on top of the display unit. A ‘cubby hole’ cupboard at the back of the store contains further products against a soft-tiled berry wall.
Volavka says, ‘With the tone-of-voice we wanted it to be like a girl’s secret closet - you open it up and it’s all sparkly, like a secret world. We took that into the evocative, dark interiors and the berry crystal lights.’
The first lola & grace store will open early next month in London’s Westfield Stratford City. It is not yet confirmed where further UK sites will be, though Volavka says it is hoped the brand will expand outside the UK, possibly initially in Italy.
Swarovski Crystal Yes, yes we know. It's not really a gemstone, but it is true that brightly coloured Swarovski are finding their way into so much designer jewellery it deserves a mention.
Swarovski crystals are precision-cut lead crystal glass products produced by Swarovski AG of Feldmeilen, near Zürich, Switzerland.
In order to create a crystal that allows light to refract in a rainbow spectrum, the crystals are coated with metallic compounds. Aurora Borealis, or "AB", is one of the most popular coatings, and gives the surface a rainbow oil slick appearance.
A recent development was the 2004 release of Xilion, a new cut designed to increase the brilliance of Roses (crystal with flat backs) and Chatons (diamond cut). To us they look like CZ's but if anything even glitzier.