HP created a bespoke typeface and illustration style for the identity, which uses a white, black and berry colour palette.
The retail interiors will reflect the brand colours, and feature a central ‘island’ displaying the key products in the range. JHP created bespoke ‘hopper’ display units for the jewellery, which are shown in the middle of the space with a glitter disco ball on top of the display unit. A ‘cubby hole’ cupboard at the back of the store contains further products against a soft-tiled berry wall.
Volavka says, ‘With the tone-of-voice we wanted it to be like a girl’s secret closet - you open it up and it’s all sparkly, like a secret world. We took that into the evocative, dark interiors and the berry crystal lights.’
The first lola & grace store will open early next month in London’s Westfield Stratford City. It is not yet confirmed where further UK sites will be, though Volavka says it is hoped the brand will expand outside the UK, possibly initially in Italy.