Tuesday, 8 May 2012


I have been looking at the Geocaching website to influence my Secret London brief. It is a treasure hunting game that uses GPS. I think that I can take influence from how Geocaching is promoted, yet keeps its exclusivity and a secret element.

The Game

Geocaching is a real-world, outdoor treasure hunting game using GPS-enabled devices. Participants navigate to a specific set of GPS coordinates and then attempt to find the geocache (container) hidden at that location.

Geocaching logo and label.

Geocaching iphine app.

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