Monday 28 February 2011

What is graphic design for?

Barnbrook studio has made a collection of short animated films based around some newly designed fonts. They really capture the essence and feeling of the type using a mixture of images, effects and music. These short videos give you a feel for the new typefaces and make them have more personality. In a way they are selling the fonts using sound and effects based on their characteristics, showing the viewer what kind of tone they set.
Elegy, a complete typeface made by Jim Wasco based on the logo drawn by Ed Benguiat for
Upper & lowercase magazine.
Klint, a strong sans serif font with subtle humanist touches.

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