Orange has taken people's tweets about love on Twitter and made short animations for Valentine's day. This is obviously aimed at couples or people wanting to woo someone on Valentine's day, which is really cute and quirky.
I think this is great because it makes it really personal to the viewer and makes them feel involved, it plays on peoples sentimental side and used what was happening at the time to keep it current. It also promotes Twitter, I'm guessing the idea is to get people to log on to Twitter via their Orange mobile.
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