The annual Notting Hill Carnival takes place on the streets of West London each August bank holiday weekend in the UK.
In recent years the Notting Hill Carnival has attracted nearly 2 million people and is the second largest street festival in the world.
Problems with rioting around London and other major cities across the UK made some fear that this year’s Notting Hill Carnival would not go ahead but luckily it has been confirmed by organsiers this week that the 2011 Notting Hill Carnival will go ahead.
What are the best ways that event organisers can promote Notting Hill Carnival events?
5 Examples of How to Promote Notting Hill Carnival Events
1. Connect with local bloggers Connect with bloggers who are considered experts in the local area. West Londoners in particular are fortunate to have access to lots of different blogs about their area including The Hill and Notting Hill.org. Many of these popular blogs host dedicated events sections too.
2. Use the official event hashtag Mark some event promotion tweets with #NottingHillCarnival to connect with other Twitter users who are talking about the carnival and encourage them to join in with the events that are happening.
3. Use venue’s email database Take advantage of the venue’s email database to connect with regulars and locals in the area who may be interested in Notting Hill Carnival events.
4. Be informative As well as providing information about the event itself, try sharing facts or tips about the carnival and local area to position yourself as an authority on the carnival. Use social networks and blog or website to list important information about timing, travel directions or advice on how to get the most out of the carnival experience.
5. Get listed Make sure that the event is listed on all relevant London-wide listings websites and don’t forget local government forums like the events pages of the Kensington and Chelsea website. The Notting Hill Carnival attracts a diverse crowd from across the capital and thousands of tourists so it’s wise to target websites that non-locals will check too.