Friday, 21 January 2011

Collection 100... Branding research

A lot of black, pink and metallic colours seem to be used in packaging relating directly to sex. This gives them a more feminine feel, I would like to direct away from this in my own packaging as I want it to appeal to both sexes. However I do like the black chic look, which definitely gives off sexiness. I also like the blue, black combination. 

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