Design for screen

I think this is an advert to promote the video and picture quality on the Samsung G800. This video appeared at the D&AD awards, and I can see why. It reeks of originality, and again after my video induction I can see the lengths that the maker must have gone do to produce such a well put together piece. Also while watching this, I was so absorbed by the animation throughout I was not expecting the message at the end advertising the phone.