Tuesday, 13 March 2012

YCN... Monsoon Accessorize

I have been looking at Monsoon Accessorize in relation to joining the two lines, Lola&Grace and House of Herlihy.

You can read the real facts here: http://www.monsoon.co.uk/page/monsoonhistory/ Monsoon was founded in 1973 by Peter Simon following a period of selling shaggy woollen coats on the Portobello Road and hand block printed clothes from Rajasthan. The original focus was always clothes with an ethnic origin from faraway places, including unusual dresses from Afghanistan and countries en route.

In the early 21st century this type of clothing chimed well with the fashion for boho chic and helped Monsoon to prosper during the recession of the late noughties[1]. In May 1973, the first Monsoon shop opened in Beauchamp Place, Knightsbridge, London. In 1984, Accessorize evolved as an exciting and a strongly differentiated High Street concept for fashion accessories in an adjoining shop to the Monsoon, Covent Garden Piazza branch. In May 1999, 'Monsoon Home' launched its first shop in Kings Road, London. The range incorporates the Monsoon look and philosophy creating an innovative and individual home accessories range. In 2001, Monsoon Baby was launched as was Accessorize Angels. 2003 Monsoon Boy was launched with Monsoon Men following in the autumn of 2004.

 The Battleship Building, former head office of Monsoon Accessorize in Paddington, London Monsoon has expanded rapidly from its London base. Today there are over 400 Monsoon and Accessorize stores throughout the UK. The International side now has over 900 outlets in 60+ countries, including Austria, Brazil, China, Denmark, France, Greece, Gibraltar, Hong Kong, Iceland, Italy, Lebanon, Malta, Israel, The Netherlands, Norway, Portugal, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Serbia, Spain, Sweden, Taiwan, UAE, and Ukraine. In June 2001 the business moved to the “Monsoon Building” in Paddington bringing together the central functions for the first time in 8 years. The building, originally commissioned by British Rail, was designed by Paul Hamilton in 1969. Known as the “battleship”, it has been a familiar landmark to drivers on the Westway. Abandoned and empty since 1990, it has now been brought back to life and won the 2002 Building of the Year Award.

The business has since moved to a new purpose-built eco-friendly office 'The Yellow Building' located in Notting Dale Village [2] a stone's throw from where the company was first established by Peter Simon. [edit]Accessorize This section appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (November 2011) The first Accessorize store opened in London's Covent Garden Piazza in 1984 and the second in Carnaby Street in 1986. 1992 saw the first Accessorize store outside London with a store opening in Manchester. In the same year the first airport store was opened at Gatwick South terminal. Building on the company's phenomenal success, a store opening programme began, averaging 16 new stores each year.

Today there are more than 240 Accessorize stores in the UK and a blossoming international operation of over 1000 stores (including some Monsoon/Accessorize dual stores). With its own in-house design team, Accessorize holds a unique position on the high street with its inspirational, globally sourced, well-priced and good quality collection of fashion accessories. Displayed in an original and impactful colour-bay design, the constantly changing range includes every kind of accessory imaginable; bags, purses, jewellery, belts, hats, scarves, flip flops, gloves, hair accessories and cosmetics. Monsoon set up its first store in USA in Mar 2010 and they plan to run another 50 stores in China in the coming 3 years.

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